Blue Criteria

Spend ₹4000 on Ads that Click-to-WhatsApp while also using Blue Criteria and we'll reimburse you, no questions asked!*

Acquire New Customers with Ads that Click-to-WhatsApp

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Engage with new customers where they are most active. Ads that Click-to-WhatsApp can be placed across Facebook and Instagram to invite viewers for a conversation

*Valid for the first 200 claims!

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Offer Best-in-class Customer Experience with Blue Criteria

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WhatsApp workflows

Generate Qualified Leads for Retargetting

Nudge prospects who click on your ads toward a purchase by retargeting them on Facebook & Instagram

Dedicated dashboard for tracking end-to-end customer journey

Track end-to-end customer journey including ROAS from their ads, via Blue Criteria’s dashboard, created specifically for Ads that Click to WhatsApp

Create Automated Flows for faster conversions

Set up automated workflows on WhatsApp to guide your customers through various processes like appointment booking, new registrations, etc.

WhatsApp Ads

Connect with your target audience where they are most active – – across Facebook and Instagram

Automation

Set automated alerts for COD confirmations, abandoned carts, & discount offers.

Bulk Campaigns

Experience real-time collaboration among teams with Blue Criteria’s Shared team Inbox, one number, multiple users.

Shared Inbox

Set up one-time or recurring campaigns and share personalized, automated alerts to customers.

Catalogs

Apply for the Green tick on WhatsApp to help you build credibility and instil trust in your customers.

Commerce

Create your storefront on WhatsApp today and enable a seamless end-to-end shopping experience.

Full-stack WhatsApp Business Solution built to support any industry use case:

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Learn how leading brands are successfully using Ads that Click to WhatsApp to drive Sales

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1791

Conversations started via ads that click to WhatsApp

84

WhatsApp Orders Placed via ads that click to WhatsApp

4.69%

WhatsApp Conversion rate via ads that click to WhatsApp

“We Witnessed a 5x ROAS with Ads that Click to WhatsApp”

Mask group

Sumit Arora

Founder, Gear Guard

Power-packed WhatsApp Business Solutions to

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Share Product Catalogs at Scale

Send product catalogs at scale to customers on WhatsApp as part of campaigns & auto-replies

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Automate Business Communication

Set automated replies for FAQs & alerts for COD confirmations, abandoned carts, & offers.

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Send Bulk Campaigns & Broadcast

Set up one-time or recurring campaigns to engage your customers and sell more.

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Collaborate using Team Inbox & Chat Widgets

Add WhatsApp widgets to your e-store & collaborate with unlimited team members to offer customer support at scale on WhatsApp

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Monitor Chat & Campaign Analytics

Monitor campaign performance,

response & resolution times of your agents to improve your customer experience

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Green Tick Verification

Blue Criteria helps you apply for the Green tick on WhatsApp alongside your brand name to help you build credibility

Simple Pricing Plans, No Surprises

Choose the right plan based on your business needs

20% off
Monthly
Annual

Starter Plan

999

+ Taxes* Per Month

Start 14 Day Free Trial
1000 free Service conversations/month
(see new changes applicable from June 1, 2023)

apart from free Service conversations,

Rs.0.82 per Marketing Conversation

Rs.0.35 per all other Conversation

(Above rates for Indian destination numbers only)

(Above rates for Indian destination numbers only)

  • Unlimited team members
  • Free WhatsApp API approval and setup
  • Chat automation (OOO, Welcome Message)
  • Bulk WhatsApp notifications and campaign analytics
  • WhatsApp Shared Team Inbox with quick replies, agent assignment, labels and more
  • Developer APIs access to: Track APIs
  • Upto 1 app integration
  • Rate Limit - 100 API calls/min
  • Unlimited Live Chat conversations
  • Self-serve Onboarding & Setup
Recommended

Growth Plan

2,499

+ Taxes* Per Month

Start 14 Day Free Trial
1000 free Service conversations/month
(see new changes applicable from June 1, 2023)

apart from free Service conversations,

Rs.0.81 per Marketing Conversation

Rs.0.34 per all other Conversation

(Above rates for Indian destination numbers only)

Everything in Starter, plus

  • 🔥Click to WhatsApp Ads Analytics Dashboard
  • Automated Workflows
  • Advanced Campaign Filters
  • Conversation Analytics
  • Additional Chat automation (Delayed Message, Custom auto replies)
  • Roles & Permissions
  • Upto 3 app integrations
  • Additional user segments: Repeat, Recovered
  • Developer APIs access to: Template/Message send API, Message Status Webhooks
  • Rate Limit - 300 API calls/min
  • Hand-held Onboarding & Setup

Advanced

3,499

+ Taxes* Per Month

Start 14 Day Free Trial
1000 free Service conversations/month
(see new changes applicable from June 1, 2023)

apart from free Service conversations,

Rs.0.80 per Marketing Conversation

Rs.0.33 per all other Conversation

(Above rates for Indian destination numbers only)

Everything in Growth, plus

  • Auto Chat Assignment
  • Unlimited external apps integration allowed
  • Additional User Segments - Loyal, High spenders
  • Developer APIs access to: Sessions message, Incoming messages
  • Rate Limit - 600 API calls/min
  • Agent Statistics

Enterprise

Monthly Platform Fees

Start 14 Day Free Trial
Unlimited conversations per year

(Above rates for Indian destination numbers only)

Everything in Advanced , plus

  • No Markup Charges
  • Faster Message Delivery Speed
  • Unlimited External Apps Integrations Allowed
  • Customer Success Manager

Starter Plan

9,588

+ Taxes* Per Year

Start 14 Day Free Trial
1000 free Service conversations/month
(see new changes applicable from June 1, 2023)

apart from free Service conversations,

Rs.0.82 per Marketing Conversation

Rs.0.35 per all other Conversation

(Above rates for Indian destination numbers only)

  • Unlimited team members
  • Free WhatsApp API approval and setup
  • Chat automation (OOO, Welcome Message)
  • Bulk WhatsApp notifications and campaign analytics
  • WhatsApp Shared Team Inbox with quick replies, agent assignment, labels and more
  • Developer APIs access to: Track APIs
  • Upto 1 app integration
  • Rate Limit - 100 API calls/min
  • Unlimited Live Chat conversations
  • Self-serve Onboarding & Setup
Recommended

Growth Plan

23,988

+ Taxes* Per Year

Start 14 Day Free Trial
1000 free Service conversations/month
(see new changes applicable from June 1, 2023)

apart from free Service conversations,

Rs.0.81 per Marketing Conversation

Rs.0.34 per all other Conversation

(Above rates for Indian destination numbers only)

Everything in Starter, plus

  • 🔥Click to WhatsApp Ads Analytics Dashboard
  • Automated Workflows
  • Advanced Campaign Filters
  • Conversation Analytics
  • Additional Chat automation (Delayed Message, Custom auto replies)
  • Roles & Permissions
  • Upto 3 app integrations
  • Additional user segments: Repeat, Recovered
  • Developer APIs access to: Template/Message send API, Message Status Webhooks
  • Rate Limit - 300 API calls/min
  • Hand-held Onboarding & Setup

Advanced

33,588

+ Taxes* Per Year

Start 14 Day Free Trial
1000 free Service conversations/month
(see new changes applicable from June 1, 2023)

apart from free Service conversations,

Rs.0.80 per Marketing Conversation

Rs.0.33 per all other Conversation

(Above rates for Indian destination numbers only)

Everything in Growth, plus

  • Auto Chat Assignment
  • Unlimited external apps integration allowed
  • Additional User Segments - Loyal, High spenders
  • Developer APIs access to: Sessions message, Incoming messages
  • Rate Limit - 600 API calls/min
  • Agent Statistics

Enterprise

Monthly Platform Fees

Start 14 Day Free Trial
Unlimited conversations per year

(Above rates for Indian destination numbers only)

Everything in Advanced , plus

  • No Markup Charges
  • Faster Message Delivery Speed
  • Unlimited External Apps Integrations Allowed
  • Customer Success Manager

*Total monthly billing = Subscription Charges based on your plan + Conversational charges above free limit

Experience Blue Criteria in Action

No Credit Card Required
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